The designs reflected the world the craftswomen knew and, in part, they wanted to educate people about life in the north. “They were really cut off from the world – they didn’t have any other artistic stimulation – the designs were what they could see.”
Over the years, there were spin-offs, including cards, such as the one reproduced here, which were sold in Montreal and Toronto and elsewhere. Grenfell occasionally drew the patterns.
“He was incredibly charismatic, incredibly driven,” says Paula Laverty, who has made a life’s work studying the hooked mats of the Grenfell Mission. Author of Silk Stocking Mats, she has curated three exhibitions, including one at the Textile Museum of Canada, which has dozens of the mats in its collection.
“I think he had a wonderful heart but was not a very good businessman and not very organized. But he was a great fundraiser. He got people there and he did that easily.”
At the height of mat-making production, from 1927 to 1932, the Industrial received donations of huge bags of worn silk stockings, from church and other charities sent from Canada, the United States and Britain. Urgent pleas went out: “When your stockings run, let them run to Labrador!”
The Industrial was a great success, so much so, that they were “as great an adjunct to public health as the hospitals,” Grenfell wrote.
The women who hooked therugs might receive $3 for arug that would take about two weeks to hook. Today, the best of those rugs may be sold at auction for $16,000.
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